Standard
$14.99 / month
or $119.99 a year ($10 a month, save 33%)
- 150 Energy every month
- Text chat
- Voice: up to 4 minutes a month
- Video: not included
- No free trial
A relationship coach that knows who you're talking about
General AI answers your latest message and tends to agree with you. Labela understands the person and the relationship behind it, and helps you work out what to say next.
Not a companion. Not a therapist. A relationship coach.
Free to start. About three minutes, then your persona in the app.
Not just your latest message. The person, and the relationship
Labela understands the person and the relationship you're talking about, so its coaching fits your situation instead of relationships in general.
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It understands who you mean
A partner, someone you're dating, an ex, a parent, a friend, a boss. Labela builds a picture of that specific person and your relationship with them. They never need the app.
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It remembers the context you choose to keep
So the picture of what keeps happening builds up over time, instead of starting over. You decide what stays, and you can delete it at any time.
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It coaches instead of just agreeing
Labela uses a structured coaching approach designed with psychologists: where you are now, the pattern behind it, and what you could say next.
How Labela works
Two people, the dynamic between them, and a coach that helps you find your next step.
Tell it who you mean
Describe the other person from your side. Labela starts a picture of them, and of what has happened between you.
It sees the dynamic
Your relationship styles, where you meet and where you clash. With voice or video, it also takes your tone into account.
It coaches the moment
A structured coaching conversation: where you are now, and the pattern behind it.
You leave with a next step
Something to say or do in the real relationship, not just a better mood in the app.
It answers the feeling, not just the words
Type how you feel. Labela takes it seriously, then helps you find something concrete to try.
Labela
AI coach · Calm · Practical
I've been feeling anxious lately.
Thanks for telling me. Anxiety can be really draining. What's been weighing on you most?
I feel really alone when nobody's around.
Small, regular contact often helps more than big plans. This week, try one fixed ten-minute call with someone you trust. Who comes to mind?
Which relationship persona are you?
Part one is free and takes about three minutes. Then you continue in the app, where you see your persona.
Answer part one
Short statements about how you connect, talk and handle tension. There are no right answers.
Save your answers
Leave your email, so the app can pick up where you left off.
See your persona in the app
Answer the remaining questions in the app to see your relationship style, your strengths and the areas worth exploring.
A way to reflect on how you relate, not a diagnosis.
The Deep Feeler
You notice the small shifts in a mood before anyone says a word, and you want closeness to be talked about, not guessed.
Your strengths
- Reads feelings early
- Says what matters
Growth areas
- Giving space without worry
- Pausing before reassurance
Then see where you meet, and where you clash
In the app, Labela compares your style with the other person's, across 13 personas and 7 dimensions, so the difference has a name.
Your relationship dynamic
Strong connection, different stress responses
You tend to move toward reassurance when things feel uncertain, while Angelique tends to need a little space first.
Neither is wrong. Naming the difference makes it easier to meet in the middle.
You: The Deep Feeler
Angelique: The Space Keeper
Built with psychologists, designed for safety
Labela's coaching approach is designed with a team of psychologists. The app is built around clear limits on what it does, and what it doesn't.
- 7step coaching framework
- 45coaching techniques
- 13relationship personas, across 7 dimensions
- 4safety modes, from everyday coaching to crisis escalation
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Coaching, never diagnosis
Labela coaches. It doesn't diagnose or treat, and it tells you when something needs a professional.
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Always says it's AI
You're told at sign-up, and in the store listing, that Labela is software.
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One role: a coach
No romantic persona and no companion mode. Each session aims at something to take back into your life.
Your data stays yours
Encrypted in transit with TLS and at rest with AES-256.
Your personal information is never sold.
Your conversations are not used to train models.
Download your data or delete your account at any time. How long we keep data
Need help now?
Labela isn't built for emergencies. If you're in immediate danger, call your local emergency number.
To find a free, confidential helpline in your country, visit findahelpline.com (opens in a new tab).
Talk to Labela the way that feels right
Text, voice, or video. Nothing is locked to one mode, and nothing pushes you to decide faster than you're ready to.
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Text chat
Message Labela anytime, at your own pace.
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Voice conversations
Talk it through out loud, hands-free.
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Live video
Talk face to face with an avatar coach.
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Ghost Writer
Find the words when you're stuck.
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Relationship assessments
A short quiz for you, and one for the other person.
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Relationship heat map
See how your dynamic changes over time.
Plans and pricing
Each plan comes with Energy every month. Every message, and every minute of voice or video, uses some of it.
Premium
$29.99 / month
or $239.99 a year ($20 a month, save 33%)
- 500 Energy every month
- Text chat
- Voice: up to 10 minutes a month
- Video: up to 10 minutes a month
- 7-day free trial: 100 Energy, up to 3 min of voice and 2 min of video
Prices are in US dollars. Your app store may show them in your local currency.
Standard
249 TL / month
or 2,190 TL a year (182.50 TL a month, save 27%)
- 75 Energy every month
- Text chat
- Voice: up to 2 minutes a month
- Video: not included
- No free trial
Premium
499 TL / month
or 4,190 TL a year (349.17 TL a month, save 30%)
- 250 Energy every month
- Text chat
- Voice: up to 5 minutes a month
- Video: up to 5 minutes a month
- 7-day free trial: 50 Energy, up to 1.5 min of voice and 1 min of video
Prices in Turkish lira, taxes included.
How Energy is used
- Text message
- 1 Energy
- Voice
- 5 Energy a minute
- Video
- 20 Energy a minute, at least 20 a call
Energy refills every month, also on yearly plans. Unused Energy doesn’t roll over.
Energy packs
Need more in a month? Standard and Premium subscribers can add a pack.
- 50 Energy
- $4.99
- 150 Energy
- $12.99
- 400 Energy
- $29.99
- 50 Energy
- 42 TL
- 150 Energy
- 108 TL
- 400 Energy
- 249 TL
Packs expire at the end of the monthly cycle they were bought in.
Questions people ask
How is Labela different from ChatGPT?
A general assistant answers your latest message and tends to agree with you. Labela understands the person and the relationship you're talking about, remembers the context you choose to keep, and uses a structured coaching approach designed with psychologists.
Does the other person need the app?
No. Labela works from your side. The other person never needs an account.
Which relationships can I use it for?
Any relationship that matters to you: a partner, someone you're dating, an ex, a parent or sibling, a friend, a colleague or a boss.
Is Labela a therapist or a companion?
No. Labela is an AI relationship coach, not a therapist or a companion. It does not diagnose or treat. If you need medical, psychological or emergency help, contact a licensed professional or your local emergency number.
Who designs Labela's coaching approach?
A team of psychologists designs the coaching approach, and Labela delivers it in the app.
What does Labela remember, and can I delete it?
Labela keeps the context of your conversations so it can understand what keeps happening. You can delete it, download a copy of your data, or delete your account at any time. A deleted account is permanently removed after 30 days. The Privacy Policy has the details.
Is my data private?
Your data is encrypted in transit and at rest, access is restricted to authorized personnel, and we never sell your personal information. Your conversations are not used to train models.
What happens if I'm in crisis?
Labela isn't built for emergencies. If you're in danger, call your local emergency number. Labela will point you to professional and crisis support, and you can find a free helpline in your country at findahelpline.com (opens in a new tab).
What does it cost?
Part one of the persona test is free. The app has two plans, Standard and Premium, paid monthly or yearly, and you can try Premium free for 7 days. See plans and prices
Who's behind Labela?
Labela is made by Bakay Partners Inc., working with a team of psychologists on the coaching approach.
Before changing a conversation, change the perspective.
Discover your relationship persona
Contact us
Questions about Labela, press or partnerships? Write to us and we'll get back to you.